The Amazing Money Making Secrets of A Desperate Nerd From Ohio. This is one of the first main stream ads that people became introduced to Gary Halbert. The copywriter the marketing legend. This ad appeared in numerous newspapers all over america.
This was a full space display ad with this photo of Gary and a " Story " of a crazy idea that he had to make money. And how everyone thought he was crazy but he did it anyway and finally he had 20,000 checks per day coming into his business.
This then led the prospect down into ordering a inexpensive book. But this was only the beginning of the Gary Halbert experience, because as everyone knows the real money is made in the back-end products.
What would happen next would be, after you order the book you would recieve Gary's famous dollar bill letter. This would consist of you getting a #10 personal envelope with a dollar bill at the top. And then there would be a letter inside of copywriting genius compelling you to become a member of Gary's newsletter subscribers.
And let's just say it worked very well. Of course the copywriting genius knew exactly what he was doing.
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