Gary Halbert's Coat Of Arm's letter is on of the most famous direct mail letters of all time. Letters like this one rarely come around like this one. A one page letter with 361 words that brought in as much as 20,000 checks a day. To say that is rare would be an understatement.
The story behind this letter is as exciting as the story of Gary Halbert him self. For a one page letter to work it truly has to be a irrisistable offer. Something that deep down inside the prospect has so much desire for that they have to have what Gary is selling.
It's an amazing story when Gary use to talk about when the coat of arms letter really hit big and he was making so much money that he had to hire so many local women to process the thousands of checks a day and he actually had to rent an entire floor of a building beside the bank just to process the orders and money comiing in.
Gary went on to tell the story behind this letter at many of his seminars and it became a legend in the marketing field. The legend of the coat of arms letter has never been duplicated and it never will be.
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