He has been called a legend, the greatest copywriter of all time. The prince of print. Anyone that has ever read a Gary Halbert ad would immediately discover it was Gary's. He just had a certain flow to his writing.
Much of his own personality came out in his copy. Over the years he found a formula that worked for him, you could call it a certain sequence of copy, and he stuck with it.
As he said in a seminar Michel Fortin " You will get bored with your copy process before your prospects do". And it's true.
He seem to have one of those " love him or hate him " personalitys. But his copy was amazing and could be matched by no one. Copywriters admired Gary's style and the way he wrote.
He had a certain way of captivating a prospects interest and keeping them glued to every word and sentence that Gary wrote, right down to the 1-800 number or what ever ordering process.
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